KOPIAH KERANJANG CRAFT DEVELOPMENT STRATEGY BASED ON LOCAL WISDOM IN GORONTALO DISTRICT

Abstract

The purpose of this study was to study the development strategy of the basket skullcap craft based on local wisdom in Gorontalo Regency. This study uses a qualitative method. Data collection techniques in the form of observation, interviews, and documentation. Technical analysis of data using data reduction , data presentation , and drawing conclusions. The population is Batulayar Village, Bongomeme Subdistrict and Pulubala Village, Pulubala Subdistrict in Gorontalo Regency. samples taken as many as 3 people / village. The results of this study indicate that the strategy for developing basket skullcap crafts based on local wisdom in Gorontalo Regency can be seen from: (1) The objective conditions of the craftsmen in general are the fathers whose jobs are garden farmers and housewives and teenagers. who dropped out of school. While waiting for the harvest, they also took time to work as basket skullcap craftsmen. The existence of the crab skullcap craft in the Gorontalo Regency community to increase the monthly income from the crab skullcap income, even then if someone orders the basket skullcap, if there is not, the basket skullcap will pile up and don't even make a basket skullcap; (2) Efforts are being made to enforce the regulation of PERDA NO. 17 of 2017 concerning the development of filigree handicrafts and basket skullcaps, collaboration with the government of the Ministry of Industry in each region, Cooperation with small industrial entrepreneurs and large industries, improving the quality of basket skullcap products in terms of designs, motifs and various models of choice, Improving the demand for materials as a very step-by-step basket skullcap material, and improve the knowledge and skills of craftsmen in every assistance; (3) The strategy carried out can be seen from several indicators that the innovation of the skullcap basket is really the result of creativity and the rest such as vision/goals, leadership, a solid team, and assistants who are said by the informant that they do not have a maximum strategy. Because the skullcap basket is only a home business and the marketing is only limited to ordering, if no one orders it then the skullcap will be piled up