CONSUMER SOCIAL RESPONSIBILITY AND ENVIRONMENTAL PERFORMANCE OF BOTTLED WATER FIRMS IN RIVERS STATE
DOI:
https://doi.org/10.17605/Keywords:
consumer social responsibility, environmental performance, consumer awarenessAbstract
The purpose of this research was to look at the link between consumer social responsibility and the environmental performance of bottled water companies in Rivers State. The quantitative research technique and cross-sectional survey method were used in the study. Two hundred and forty-one (241) copies were suitable for analysis out of a total of three hundred and twentyfour (324) copies disseminated. The respondents were chosen using purposeful/convenience sampling approaches. Statistical Package for Social Sciences (SPSS version 23) was used to implement the Pearson Product Moment correlation statistical technique. The study's findings revealed that consumer social responsibility has a substantial relationship with the environmental performance of bottled water enterprises in Rivers State. The study also indicated that consumer social responsibility has a substantial influence on the environmental performance of bottled water enterprises in Rivers State. Based on the findings, the research advised that management of bottled water corporations and their dealers create corporate strategies that include societal well-being. Managers of bottled water companies must please customers while also balancing social welfare and profit.
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