THE ROLE OF SOCIAL MARKETING IN ACHIEVING SUSTAINABLE TOURISM DEVELOPMENT-AN ANALYTICAL STUDY OF THE OPINIONS OF A SAMPLE OF CUSTOMERS OF TOURISM COMPANIES IN THE HOLY CITY OF KARBALA

Authors

  • Muhsin Mahdi Rebat Al-kanany Karbala university , faculty of tourism science , administration of hotel organization , kerbala city , Iraq
  • Abeer M. Mahdi AL-shammari Karbala university , faculty of tourism science , administration of hotel organization , kerbala city , Iraq
  • Muntadher kadhim shamran Faculty member, Karbala University, Faculty of Tourism Science, Karbala, Iraq
  • Mohsin Abbood Bandar Faculty member, Karbala University, Faculty of Tourism Science, Karbala, Iraq

Keywords:

Social marketing, Customer trust, sustainable tourism development

Abstract

The current research was interested in studying the nature of the relationship between the variables (social marketing and sustainable tourism development) in terms of correlation and influence. The research was sample of customer of tourism companies in the holy city of Karbala and seeking to obtain answers to the tool ,The tool research is a questionnaire in order to find out their opinions about its content. The answers were analyzed using the SPSS statistical program to determine the nature of the relationship and influence between the variables. The statistical analysis led to acceptance of the research hypotheses, which support the nature of the relationships between the research variables. In addition, the research was concerned with providing a set of recommendations that emphasize the importance of the research variables and serve the field aspect of the companies

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Published

2024-04-30

How to Cite

Muhsin Mahdi Rebat Al-kanany, Abeer M. Mahdi AL-shammari, Muntadher kadhim shamran, & Mohsin Abbood Bandar. (2024). THE ROLE OF SOCIAL MARKETING IN ACHIEVING SUSTAINABLE TOURISM DEVELOPMENT-AN ANALYTICAL STUDY OF THE OPINIONS OF A SAMPLE OF CUSTOMERS OF TOURISM COMPANIES IN THE HOLY CITY OF KARBALA. European Journal of Humanities and Educational Advancements, 5(4), 100-106. Retrieved from https://scholarzest.com/index.php/ejhea/article/view/4583

Issue

Vol. 5 No. 4 (2024): EJHEA

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Articles

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