THE IMPACT OF WORK PLACE BULLYING PRACTICES AND JOB SATISFACTION AMONG EMPLOYEES OF RETAIL STORES

Abstract

Workplace bullying consider very crucial issue in this modern era. Today, many people have been neglected this issue as they think bullying at
workplace is minor issue that can be avoid. However, if this keep prolong it can
lead to negative impact to the people and also organization. A satisfied employee
would have good performance in the firm and increase the productivity.
Therefore, workplace bullying and job satisfaction become very popular research
topic and to ensure that all the employee feel satisfied. The main purpose of this
study is to investigate the impact of work place bullying acts on job satisfaction
among the employees of retail sector. This study is a descriptive research and
survey approach that used to observe the relationship among workplace bullying
and job satisfaction. Work place bullying acts is the independent variable and job
satisfaction is the dependent variable. This study uses 5-point Likert scale
questionnaire to analyse the independent variable and dependent variables.
Multiple regression is the data analysis technique that used to assess the
relationship between independent and dependent variables. Findings from the
study revealed that verbal bullying, cultural differences and gender bias have
negative relationship on job satisfaction among the employees of retail sector.