UTILIZATION OF SOCIAL NETWORK AND MULTIMEDIA RESOURCES BY TEACHERS IN BUSINESS EDUCATION PROGRAMME AS CORRELATES OF ENHANCED ACQUISITION OF BUSINESS INTELLIGENCE AND SMALL BUSINESS START-UP SKILLS IN UNIVERSITIES IN SOUTH-SOUTH, NIGERIA.

Abstract

The study assessed the extent of utilization of Social Network and Multimedia Resources by teachers in business education programme as correlates of enhanced acquisition of business intelligence and small business start-up skills in Universities in South-South, Nigeria. The study used the mixed methods of correlational and survey research. The study's population consisted of 156 business education professors from Nigerian Federal and State institutions in the South-South region with the study's sample size of the whole pool of 156 professors. The instrument used for data collection in this study was questionnaire titled: “Utilization of Digital Resources in Teaching Business Education Programme for Employability Skills Acquisition Questionnaire” (UDRTBEPESAQ). The results of the Cronbach's Alpha reliability test indicated an index of.911. Demographic information was analysed using charts. Hypotheses were assessed using Pearson product moment correlation at the 0.05 level of significance, and the mean and standard deviation were used to resolve the research question. It was concluded from the study that the utilization of social network resources by teachers in Business education programme significantly enhance the acquisition small business start-up skilland innovative skills development in Universities in South-South, Nigeria. One of the recommendations drawn from the study stated that Management of universities in South-South, Nigeria should ensure adequate competency in social network resources in order to enhance employability skill development.