PRACTICE IMPLEMENTATION OF CREATIVE NECKLACE DESIGN PROCESS IN ACCORDANCE WITH ENTREPRENEURSHIP GUIDELINES BUSINESS MODEL METHOD

Abstract

The workshops on making handicrafts for the community often have little impact on the participants. Therefore, in addition to teaching skills, the ability to prepare materials, providing access to material resources, and training on the availability of the technology used, it is necessary to introduce current trends. and knowledge of how the training results can be sold and demanded by consumers. The Nine Steps business model can help business people to mix business at the abstract level first, then test it at the real level. The business strategy is structured to make the company strategically different from its competitors. So the business model is designed, then a business strategy is drawn up. The business model is an architecture that can turn innovation into economic value. Starting from a business idea, then determining who the target customer is, looking for differentiation and the strength of the product offered and adjusted to the character of the target customer. Determine the selling price wisely, so that customers have the desire to buy the resulting product. The PKM was carried out in Pengaringan Village, Kebumen, where the community is cultivating jenitri seeds, training on how to make necklaces, earrings and bracelets from jenitri seeds, in accordance with business model guidelines. This PKM refers to a similar PKM that has been conducted in South Biak which has helped the community to start their business ideas. The external target is necklaces made from jenitri seeds, which have designs, and are in demand by the public.