CONCEPTUAL APPROACHES TO THE DEFINITION OF PUBLIC RELATIONS AND ITS INTERACTION WITH MASS MEDIA

Authors

  • Shahnoza Alieva Lecturer at the Faculty of Media and Communications, Uzbekistan State University of World Languages, Uzbekistan

Keywords:

public relations, public relationspublic relations, interests of the organization

Abstract

The article theoretically comprehends conceptual approaches to the definition of “public relations”, identifies the transformation of the functions of this area, systematizes the practical manifestations of PR, and analyzes the factors influencing public relations models in the modern information space. The author reveals the role of the media in the processes of public relations, in promoting the organization, and justifies promotion strategies. The publication examines the points of contact between the spheres of public relations and the media, identifies problem areas in interaction, and suggests ways to optimize information partnerships. The main conclusion of the publication is the proposition that the full implementation of public relations is possible only with close interaction with the media, which the author defines as one of the main tools of public relations

References

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Grinberg T.E. (2008). Theory and practice of public relations: conceptual approaches and practical models. Moscow, (5) 57-63.

Kalieva O. M. (2013). On the issue of advertising and advertising and information space. Problems of modern economics. Materials of the III International Scientific Conference, 82.

Korolko V. G. (2001). Fundamentals of public relations. Moscow.

Sadullaeva O. N. (2013). PR and media: media as a PR tool for authorities and political parties. Bulletin of Chelyabinsk State University.23 (314)71 - 73.

www.akademik.ru.

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Published

2023-10-23

How to Cite

Shahnoza Alieva. (2023). CONCEPTUAL APPROACHES TO THE DEFINITION OF PUBLIC RELATIONS AND ITS INTERACTION WITH MASS MEDIA. European Scholar Journal, 4(10), 121-123. Retrieved from https://scholarzest.com/index.php/esj/article/view/4001

Issue

Vol. 4 No. 10 (2023): ESJ

Section

Articles

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.