STRENGTHENING ORGANIZATIONAL PERFORMANCE BASED CULTURE AND COMMUNICATION

Authors

  • Zulaiha Kadjintuni University of Bina Taruna Gorontalo Administrative Science Study Program, Gorontalo, Indonesia
  • Nurhayati Ayuba University of Bina Taruna Gorontalo Administrative Science Study Program, Gorontalo, Indonesia
  • Jimadin Hasan University of Bina Taruna Gorontalo Administrative Science Study Program, Gorontalo, Indonesia
  • Abdul Rahmat University of Bina Taruna Gorontalo Administrative Science Study Program, Gorontalo, Indonesia

Keywords:

Assurance, Brand Image, Empathy, Reliability

Abstract

This study aims to plan a strategy by knowing the culture organization and communication simultaneously and partially on organizational performance so that can increase performance organization. Method Which used on this research is descriptive quantitative And verification. Use sample in the study amounted to 55 respondents in distributing questionnaires. data that used tested using validity, reliability, and classical assumptions. Technique analysis use scale likert For analysis regression double, analysis coefficientdetermination, hypothesis testing, namely the t test and F test. The results showed that organizational culture and communication have a positive influence of 53% And own connection Which significant. Results hypothesis state that culture organization And communication have influence positive as well as significant in a manner simultaneous nor Partial to performance organization. Study This showthat all the hypotheses built can be accepted significantly. Effort increase quality performance organization can in achieved through planning strategy in quality improvement performance organization built with ability culture organization and communication Which optimal.

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Published

2023-05-28

How to Cite

Zulaiha Kadjintuni, Nurhayati Ayuba, Jimadin Hasan, & Abdul Rahmat. (2023). STRENGTHENING ORGANIZATIONAL PERFORMANCE BASED CULTURE AND COMMUNICATION. European Journal of Research Development and Sustainability, 4(5), 62-67. Retrieved from https://scholarzest.com/index.php/ejrds/article/view/3602

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