ROLE OF FASHION TOURISM IN INFLUENCING GROWTH OF TOURISM IN NIGERIA
Keywords:
Fashion industry, Fashion designers, Fashion TourismAbstract
This paper focused on the role of fashion tourism in influencing the growth of tourism in Nigeria. The paper highlighted the present state of the tourism industry in Nigeria; potentials of Nigeria fashion industry in revenue generation; Nigerian fashion designers who are impacting the fashion industry; challenges of Nigerian fashion industry, and ways to overcome the challenges, fashion tourism in Nigeria and its implication in the growth of tourism. Suggestions were made on how to create enabling environment for the fashion industry in order for fashion tourism to thrive; thereby influencing tourism growth in Nigeria. The suggestions made based on the reviewed studies among others are: Government should adequately fund the fashion industry by providing grants to the stakeholders in the industry to boost the production of high quality clothing and to also sponsor fashion events; Government should formulate policies that are favourable to the fashion industry and also establish synergy between the fashion industry and the ministries of Trade and Industry/Culture and Tourism.
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