" ANALYSIS OF CREATIVE INDUSTRY MSME DEVELOPMENT STRATEGY IN SUPPORTINGTHE ECONOMY OF THE BONE BOLANGO COASTAL COMMUNITY (STUDY ON CREATIVE ECONOMY MSME IN BONE BOLANGO REGENCY)"

Authors

  • Martjelina Botutihe Economic Development Study Program, Faculty of Economics, State University of Gorontalo, Indonesia
  • Sri Indriyani S. Dai Economic Development Study Program, Faculty of Economics, State University of Gorontalo, Indonesia

Keywords:

Creative Industry, Coastalcommunity, MSME

Abstract

This research aimed: (1) to determine the capacity of coastal community institutional human resources and facilities that support the economy of coastal communitiesand (2) to determine the right strategy for developing MSMEs in coastal areas in Bone Bolango Regency. This research used a quantitative method by distributing questionnaires to 15 creative MSME industry actors. SWOT analysis was used by developing four alternative strategies: SO (Strengths-Opportunities), WO (Weaknesesses-Opportunities), ST (StrengthsThreats),and WT (Weaknesses Threats) in identifying all the data. The results showed that (1) the position of the quadrant onthe SWOT matrix was in quadrant IV, which supported a defensive strategy with the SWOT diagram coordinates of(-0.65; -1,53). (2). The recommended WT strategy was: actors to continue developing their business and utilizingloan facilities for business development.

References

Tourism Office of Bone Bolango Regency. (n.d.). Tourism Object Data in the Coastal Area of Bone Bolango Regency.

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Kusuma, F., Arham, M. A., & S. Dai, S. I. (2021). Design of Tourism and Community Economic Development at Botutunuo Beach. Oikos Nomos: Journal of Economics and Business Studies, 14(1), 82–104. https://doi.org/10.37479/jkeb.v13i2.11351

Sridewi, N. (2020). Stragy Analysis Of Business Development In Increasing Income At Sukma Rasa Labuapi Restaurant, West Lombok Regency. Strategy Analysis Of Business Development In Increasing Income At Sukma Rasa Labuapi Restaurant, Barat Lombok Regency, 13(1, 27.

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Published

2022-07-31

How to Cite

Martjelina Botutihe, & Sri Indriyani S. Dai. (2022). " ANALYSIS OF CREATIVE INDUSTRY MSME DEVELOPMENT STRATEGY IN SUPPORTINGTHE ECONOMY OF THE BONE BOLANGO COASTAL COMMUNITY (STUDY ON CREATIVE ECONOMY MSME IN BONE BOLANGO REGENCY)". European Scholar Journal, 3(7), 24-30. Retrieved from https://scholarzest.com/index.php/esj/article/view/2526

Issue

Vol. 3 No. 7 (2022): ESJ

Section

Articles

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.