ADVERTISING TEXTS AND THE LANGUAGE OF ADVERTISING TEXTS

Authors

  • Alieva Zimikhol Ashurkulovna 2 nd year master of the specialty on foreign language and literature (English), Termiz State University

Keywords:

Advertisement text, advertising language, linguistic and extralinguistic means, interlingual parallelism

Abstract

In this article we analyse advertising texts and advertising language from the linguistics point of view included structure and composition of advertising language, lexical, syntactic, stylistic and morphological units used it in advertisement . The importance of taking into account social and psychological factors while using the language toolbox and their indirect but great enough influence on the effectiveness of the advertisement obtained is stressed

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Published

2022-05-28

How to Cite

Alieva Zimikhol Ashurkulovna. (2022). ADVERTISING TEXTS AND THE LANGUAGE OF ADVERTISING TEXTS. European Scholar Journal, 3(5), 111-114. Retrieved from https://scholarzest.com/index.php/esj/article/view/2261

Issue

Vol. 3 No. 5 (2022): ESj

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.