THE STRATEGIC IMPACT OF BUSINESS INTELLIGENCE IN TERMS OF ESSENTIALS, TECHNIQUES, AND SERVICES

Abstract

An increasing number of channel-oriented applications (e.g., e-commerce support, call center support) provide a new data management problem for organizations keeping direct touch with large numbers of customers: that is, an efficient manner of integrating corporate apps in real time. Many businesses are implementing business intelligence (BI) tools and systems to learn from the past and anticipate the future. Through business intelligence principles, companies have realized the need to ensure the attainment of the goals established by their company plans. It examines business demands to provide insights on the role and necessity of real-time BI. The objective of this study was to provide a stepby-step guide that would facilitate comprehension by highlighting the important components of the literature review process. We used web aggregators to obtain and synthesize business intelligence-related research articles from relevant publications. The study was completed on business intelligence solutions throughout the specified time. The study developed a comprehensive, theoretically supported, and pertinent strategy for conducting a review of the business intelligence literature. It identified, defined, and positioned current BI solution research and aided in identifying areas that need more examination. The article delves into the fundamentals of business intelligence, its components, the emergence of BI, the advantages of BI, the variables that influence BI, technological requirements, creating and executing business intelligence, and various BI methodologies