THE PRIORITIES OF SOCIAL MEDIA SITES AS A SOURCE IN SHAPING CULTURAL AWARENESS AMONG THE YOUTH SEGMENT A FIELD STUDY FOR THE STUDENTS OF WASIT UNIVERSITY

Abstract

The role and importance of the various social media has evolved and its importance has increased in shaping the cultural awareness of young people through the ideas and information presented in their media content. It has the ability to formulate public opinion and increase personal knowledge among young people, which the current researcher seeks to identify the role of social media sites in shaping cultural awareness among young people. The research problem of the current study was: Is there an impact of social media sites represented by (Facebook, YouTube, Twitter) on the formation of cultural awareness among the youth segment in society and the role of these sites in raising contemporary issues of interest to the youth segment and influencing the cultural behaviors of young people To achieve the objectives of the research, the researcher followed the descriptive approach of the survey study with the aim of identifying the relationship between the different variables of research represented in (social media sites and their role in shaping cultural awareness among the youth segment). The research reached several results, including that Facebook is one of the social media sites most viewed and influenced by the public, and the main purpose of using social media sites is for educational and entertainment purposes as well, and that social media sites increase the cultural awareness of the individual through the content of media in it, and that social media sites raise issues of importance to the youth segment, so it pushes that segment to follow them The researcher recommended governmental regulators to block websites that negatively affect the behavior and personality of young people, and to educate young people about using social media sites in different ways