THE INFLUENCE OF RELATIONSHIP MARKETING ON SATISFACTION WITH TRAINEES

Abstract

The purpose of this study was to determine the effect of the variables of trust, commitment, communication and conflict handling on the satisfaction of the trainees. Relationship Marketing is a process for creating, maintaining and enhancing strong relationships with customers and other stakeholders. Relationship Marketing implemented by the training leads to ways of attracting prospective students to continue to carry out training such as direct gifts such as giving souvenirs to practical tools, to giving discounts for each retraining. However, currently the efforts that have been made are still not optimal. The research variable in this case is to draw boundaries that better explain the specific characteristics of a concept. The goal is to realize a measuring instrument that is in accordance with the variables that have been defined according to the existing concept. The influence of relationship marketing has a positive and significant effect on the satisfaction of training participants