ANALYSIS ON THE EFECT OF THE EMERGENCE OF MINIMARKETS ON THE SUSTAINABILITY OF GROCERY STORES

Abstract

This reseacrh aimed to determine 1. The level of profit of the grocery stores with the emergence of modern minimarkets around the grocery stores.2. the growth rate of grocery stores turnover with the emergence of modern minimarkets around the grocery stores.3. changes inthe number of grocery stores buyers before and after the emergence of modern minimarkets. 4.change in grocery stores’ working housrs due to the mergence of modern minimarkets around grocery stores. This research wa primary quantitative where the data werecollected by distributing questionnaires to grocery stores owners. The analysis used was multiple linear regression analysis and difference test wits the paired sample T-test. The results explained that there were changes in profits, turnover, the number of buyer visits, and working hours at grocery stores in Kota Tengah Sub-district before and after the existence of modern minimarkets. It was because the public or buyers were more interested in visiting modern minimarkets. The profit of the grocery stores was decreased with the emergence of modern minimarkets around them. The turnover of grocery stores changed with the presence of modern minimarkets around them. The number of visits decreased due to the emergence of modern minimarkets around them