PERCEIVED CONVENIENCE AND CUSTOMER PATRONAGE OF FINTECH FIRMS IN PORT HARCOURT
Keywords:
Perceived Convenience, Customer Patronage, FinTechAbstract
This study empirically examined the relationship between perceived convenience and customer patronage of financial technology (FinTech) firms in Port Harcourt. Despite the efforts by financial technology firms in their customer services, there seems to be unsatisfactory customer service, which has led to low customer patronage. The study adopted a descriptive research design and data was collected from both primary and secondary source. To achieve the purpose of this work, two hypotheses were formulated and a questionnaire was designed to enable the researcher obtain information required to test the stated hypotheses, Three hundred and eighty-two (382) copies of questionnaire were therefore distributed to the target units, covering the specified target geographical scope (users of FinTech in Port Harcourt), From the total number distributed, retrieval recorded a success rate of three hundred and seventy-one (371) which suffices at a 97.1 percent statistical model representation which were tested statistically using Pearson Product Moment Correlation Coefficient statistical tool with the aid of statistical Package for social sciences (SPSS) version 23.0. The test revealed amongst others, that there is a strong positive correlation between perceived convenience and purchase intention of FinTech firms in Port Harcourt. The study concludes and made recommendations amongst others that: FinTech firms need to develop a more in-depth understanding of the customer’s processes and activities, also those that are not directly related to the core service offering. The researcher also suggested to other researchers interested in a further study on this topic to extend their scope into other region, state and country using other measures of the variable.
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