BARRIERS TO EXPORT

Abstract

As a rule, when looking for export markets where a company can supply its
products, the main selection criterion is their capacity. Marketing efforts in this
case are aimed at exploring the potential of the market in terms of the number
of consumers, identifying key segments, analyzing the pricing system in
channels and the current price level for similar products, and other related
issues. However, the most interesting market from the point of view of potential
capacity can give zero sales, if you do not provide for measures to pass the
barriers to entry in advance.