PECULIARITIES OF USING ACTIVE MARKETING IN THE DEVELOPMENT OF FOOD INDUSTRY ENTERPRISES

Abstract

The use of active marketing in enterprises first of all requires that marketing is organized as a system or at least as a separate department in the enterprise. Improvement of marketing activities is carried out following the market situation, goals and objectives of the enterprise. In this article, the theoretical basis of improving the organizational and economic mechanism of management of food industry enterprises and the specific features of using marketing were analysed, and conclusions and recommendations were given.