PERFORMANCE ANALYSIS SALES OF KARAWO CRAFTSMANSHIPS TO EMPOWER THE COMMUNITY

Abstract

Community welfare continues to be promoted by the government in increasing economic income. In the period before the Covid-19 outbreak, the Government had taken concrete steps to strengthen the resilience of the national economy. One of the strategic steps to overcome the problem of economic inequality and social inequality is to encourage and develop MSMEs so that they can play an active role in the national economy. Even though they have a very important role in the Indonesian economy, MSMEs still face various problems. According to Rosid (2010: 15), in general the main problems faced by MSMEs in Indonesia are internal and external factors. Internal factors relate to aspects of lack of capital, limited human resources, weak business networks, and the ability to penetrate the market . Meanwhile, external factors relate to a business climate that is not yet fully conducive, limited facilities and infrastructure, regulations, short product life time , and limited market access . The main problem faced by MSMEs in Indonesia is that the sales performance of Indonesian MSME products is not optimal, both nationally and internationally