IMAGE-BASED HOSPITAL SERVICES IN HOUSE SICK GENERAL AREA PROF. Dr. H. ALOEI SABOE

Authors

  • Abdul Gandi Igirisa Program Studi Magister Ilmu Administrasi Pascasarjana Universitas Bina Taruna Gorontalo
  • Rahmawanto Taidi Program Studi Magister Ilmu Administrasi
  • Deysi Tontik Program Studi Magister Ilmu Administrasi
  • Abdul Rahmat Program Studi Magister Ilmu Administrasi Pascasarjana Universitas Bina Taruna Gorontalo

Keywords:

Assurance, Brand Image, Empathy, Reliability

Abstract

The purpose of this study was to find out whether there is a relationship between brand image on health services RSUD Prof. Dr. H. Aloei Saboe Gorontalo. The type of research used is quantitative research with a crosssectional study design to see the relationship between the dependent and independent variables at the same time. The variables used in this study are Tangibility, Realibility , Responsiveness , Assurance and Empathy . Questionnaires were distributed to 50 respondents using the Multistage Sampling method . The results showed that Tangibility , Reliability , Responsiveness , Assurance , Empathy had a significant effect on patient satisfaction and hospital brand image . This study shows that most of the respondents were satisfied and very satisfied with the services provided by the Prof. Regional General Hospital. Dr. H. Aloei Saboe. So that if their roles are carried out together properly and correctly in accordance with procedures, it will affect the quality of service

References

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Published

2023-05-28

How to Cite

Abdul Gandi Igirisa, Rahmawanto Taidi, Deysi Tontik, & Abdul Rahmat. (2023). IMAGE-BASED HOSPITAL SERVICES IN HOUSE SICK GENERAL AREA PROF. Dr. H. ALOEI SABOE. European Journal of Research Development and Sustainability, 4(5), 54-58. Retrieved from https://scholarzest.com/index.php/ejrds/article/view/3600

Issue

Vol. 4 No. 5 (2023): EJRDS

Section

Articles

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