SPORTS CULTURE AND ITS IMPACT ON THE ULTRAS' ADVERTISING DISCOURSE TO THE SPORTS AUDIENCE THE AIR FORCE AND POLICE FOOT BALL TEAMS AS A MODEL

Abstract

This study aimed to identify the sports culture and the extent to which it is affected by the advertising speech of the ultras for some sports clubs in order to develop them and achieve their goals. The athlete from the study community, where the sample varied between: illiterate, primary, intermediate, preparatory in addition to the descriptive survey method was applied because it is the appropriate approach that achieves the data objectives using the questionnaire tool for sports culture a questionnaire . The researcher concluded through this study to the weak sports culture among the sports fans, and the reason is the weakness and lack of specialized sports programs in Iraqi satellite channels . This study found the necessity of establishing an Iraqi satellite channel specialized in spreading sports culture to the masses inside sports stadiums and paying attention to the Ultras League through qualitative awareness, and conducting educational courses for sports fans by specialists