EXAMINATION OF THE CORRELATION BETWEEN TAKING INTO CONSIDERATION ECOLOGICAL AND HEALTHCARE FACTORS IN THE PURCHASE DECISION TOWARD THE ECONOMIC LEVEL OF CONSUMERS: CASE OF THE ALGERIAN FOOD MARKET

Abstract

Green marketing is on increase in international level, it is a new paradigm that consists to reduce the negative impacts of products. Before few last decades, every company tries to achieve sustainable development which is a common issue on an international scale, this phenomenon demands the use of renewable resources and all raw materials which are not harmful to people and the natural environment. The number of green customers is few compared to the whole of community consumers, because of their specials characteristics as high-level income, educational level, and awareness to use green products as natural oil, natural juice, for a healthy reason despite their high prices. The aim of this paper is to check the impact of the occupation level of the Algerian customers toward its awareness in green products markets by taking into consideration ecological and well-being in their purchase process. To achieve our research objective, we chose an analytic methodology by online investigation between 11 and 25 February 2021, the size of respondents was 100 persons. In the results, we find that there is no relationship between the economical level of customers and both of healthcare’s and the protection of the ecological environment, in other words, the income level in our investigation doesn’t affect the awareness toward green products, and so all income categories are concerned by the purchase of green products