UNDERSTANDING THE HEDONISM LIFESTYLE AND IMPULSE BUYING OF ONLINE SHOPPING REVIEWED FROM AN ISLAMIC ECONOMIC PERSPECTIVE (STUDY ON LECTURERS AND EMPLOYEES OF STATE ISLAMIC INSTITUTE OF SULTAN AMAI GORONTALO)
Keywords:
Hedonism, Impulsive, Islamic EconomicsAbstract
This study aims to find out how the hedonistic lifestyle and impulsive purchases of lecturers and employees of the Sultan Amai Gorontalo State Islamic Institute when shopping online and how the understanding of lecturers and employees of the Sultan Amai Gorontalo State Islamic Institute about the hedonistic lifestyle and impulsive purchases of online shopping is viewed from an Islamic economic perspective. The method used by researchers in this study is a descriptive qualitative method. The data collection techniques used are interviews, observations, and documentation. The data analysis techniques in this study were collected, reduced, presented, and then given conclusions. Based on the results of the study, it shows that lecturers and employees of the State Islamic Institute of Sultan Amai gorontalo when shopping online there are different lifestyles, some have a simple lifestyles, some have a luxurious lifestyle does not tend to hedonism or exaggeration. The impulsive buying behavior of lecturers and employees of the Sultan Amai Gorontalo State Islamic Institute when shopping online shows that not all informants have impulsive behavior when doing online shopping activities because they prioritize needs over desires. Then the informant understands very well that when shopping online a Muslim should not spend his money only on temporary desires but meeting the needs of life is the top priority.
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