ATTRACTION PRODUCTS DEVELOPMENT CAPABILITY AND MARKETING PERFORMANCE OF TOURIST BEACHES IN AKWA IBOM STATE, NIGERIA

Authors

Joseph Sunday Etuk Department of Tourism and Hospitality Management University of Port Harcourt, Nigeria
Geraldine E. Ugwuonah Department of Marketing University of Nigeria, Enugu Campus Enugu State, Nigeria

DOI:

https://doi.org/10.17605/OSF.IO/G6T45

Keywords:

Marketing capabilities, Product development, tourist satisfaction and revisit intention

Downloads

pdf

Published

2021-05-22

Issue

Vol. 2 No. 5 (2021): EJRDS

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Most read articles by the same author(s)

Joseph Sunday Etuk, Bere Korka Kobani, CULTURAL HERITAGE PRESERVATION STRATEGIES AND SOCIAL DEVELOPMENT: A CONCEPTUAL PERSPECTIVE FROM OZUAHA COMMUNITY, RIVERS STATE, NIGERIA , European Journal of Research Development and Sustainability: Vol. 5 No. 10 (2024): EJRDS