ATTRACTION PRODUCTS DEVELOPMENT CAPABILITY AND MARKETING PERFORMANCE OF TOURIST BEACHES IN AKWA IBOM STATE, NIGERIA

Authors

  • Joseph Sunday Etuk Department of Tourism and Hospitality Management University of Port Harcourt, Nigeria
  • Geraldine E. Ugwuonah Department of Marketing University of Nigeria, Enugu Campus Enugu State, Nigeria

DOI:

https://doi.org/10.17605/OSF.IO/G6T45

Keywords:

Marketing capabilities, Product development, tourist satisfaction and revisit intention

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Published

2021-05-22

How to Cite

Joseph Sunday Etuk, & Geraldine E. Ugwuonah. (2021). ATTRACTION PRODUCTS DEVELOPMENT CAPABILITY AND MARKETING PERFORMANCE OF TOURIST BEACHES IN AKWA IBOM STATE, NIGERIA. European Journal of Research Development and Sustainability, 2(5), 104-117. https://doi.org/10.17605/OSF.IO/G6T45

Issue

Vol. 2 No. 5 (2021): EJRDS

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.