THE ROLE OF HOTEL SERVICES QUALITY AND THEIR IMPACT ON THE ADVANCEMENT OF TOURISM FOR THE GUEST : REVIEW ARTICLE

Abstract

The role of services is a topic that has received widespread attention among those interested in the hospitality industry, to the point that it has become one of the factors influencing guest purchasing behavior and purchasing power compared to their expectations. Therefore, providing distinguished hotel service means that the quality level matches guest expectations. From this standpoint, hotel organizations must work to enhance guest tourism, given the effective value it plays in shaping opinions and guest perceptions of the hotel service provided. The idea of this article was to present some recommendations and enrich the theoretical knowledge of decision-makers in the article community, which included all five-star hotels in Baghdad (Al-Rashid, Al-Mansour, Palestine, Ishtar, Babylon, and Baghdad). A questionnaire was adopted to extract information from its primary sources, and it contained (24) questions. The validity and reliability of the questionnaire were then verified, and it was distributed to the article sample, which numbered (250) respondents. This article included topics such as the role of hotel services and discussed tourism for the guest, as well as reviewed the practical reality of the article. The study concluded that there is a correlation between the role of hotel services and their impact on the advancement of tourism for the guest.