REVIEW ARTICLE TITLED MARKETING DEXTERITY AS A TOOL FOR INVESTMENT MARKET INFORMATION

Authors

Muntadher kadhim shamran Faculty member, Karbala University, Faculty of Tourism Science, Karbala, Iraq
Abeer M. Mahdi AL-shammari Karbala university , faculty of tourism science , administration of hotel organization , kerbala city , Iraq
Nagham Dayekh Abd Ali Kerbala university , kerbala city , Iraq

DOI:

Keywords:

Marketing dexterity, market information, marketing opportunities

Abstract

This review article aims to demonstrate the role of marketing deterity in making the best use of marketing information to achieve the organization's goals and invest in market opportunities, in addition to discovering new opportunities and reaching the real needs and desires of customers. The more organizations become aware of the real use of information, the more this leads to reaching the right decisions that serve the organization's goals.