CULTURAL TOURISM AND SUSTAINABLE DEVELOPMENT GOALS (SDGS) IN DELTA STATE, NIGERIA

Authors

Ekeke, John.N Department of Hospitality Management and Tourism, Faculty of Management Sciences, University of Port Harcourt, Choba, Nigeria.
Uboegbulam Gideon C 2Department of Hospitality Management and Tourism, Faculty of Management Sciences, University of Port Harcourt, Choba, Nigeria

Keywords:

Cultural festivals, SME development, Residents’ quality of life

Abstract

The study investigated the effect of cultural tourism on Sustainable
Development Goals (SDGs) in Ubulor Unor, Delta State, Nigeria. The descriptive
survey research elicited primary data from 150 residents of Ubulor Unor
community with the use of a well-structured questionnaire containing 16 scale
items, with four demographic items. The result of the inferential statistical
analysis conducted with the aid of SPSS revealed that cultural festival had
positive and significant effect on the two measures of sustainable development
goals: SME development and residents’ quality of life. The study concluded that
cultural tourism has the capability to assist developing countries like Nigeria to
achieve some of the SDGs. Entrepreneurs and their managers of tourism in
Nigeria are expected to collaborate and promote the marketing of cultural
tourism in Nigeria.