THE STRATEGIC ROLE OF HUMAN RESOURCE MANAGEMENT IN ACHIEVING COMPETITIVE ADVANTAGE

Abstract

This study investigates the strategic function of human resource management (HRM) in attaining competitive advantage in Iraqi businesses. The purpose of this study is to examine the level of strategic human resource management and competitive advantage, as well as their relationship. Additionally, previous research is utilized to support the study's findings. The study employs a quantitative methodology, acquiring data via a questionnaire disseminated to employees of Iraqi businesses. The cohort consists of a diverse variety of organizations across various industries. Using descriptive statistics and regression analysis, the level of strategic human resource management, competitive advantage, and their relationship are determined. With a mean value of 3.74 and a standard deviation of 0.98, the findings indicate a high level of strategic HRM. This indicates that Iraqi businesses recognize the significance of aligning HRM practices with organizational strategies to attain a competitive advantage. In addition, the study reveals a substantial degree of competitive advantage, with a mean value of 3.65 and a standard deviation of 0.96. This indicates that companies in Iraq are effectively leveraging their HRM practices to obtain a market advantage. In addition, the research establishes a statistically significant relationship between strategic HRM and competitive advantage. The analysis reveals a negative relationship between the variables, indicating that a one percent increase in strategic human resource management results in a 1.41 percent increase in competitive advantage. These insights can help organizations establish effective HRM strategies for success and longevity in the Iraqi business environment