THE INFLUENCE OF DESTINATION IMAGE ON TOURIST LOYALTY AND INTENTION TO VISIT IN INCREASING ORIGINAL INCOME OF THE REGIONAL GOVERNMENT OF BONE BOLANGO DISTRICT
Keywords:
Destination Image, Intention to Visit, Tourist LoyaltyAbstract
Research objectives This For know influence destination image to tourist loyalty and intention to visit tourism lake pioneer Bone Bolango Regency . In research This using 5 variables among them that is destination image, e-word of mouth , tourist satisfaction , tourist loyalty and intention to visit . Study This nature causal and use method study quantitative as well as the data used in the form of primary data through spread questionnaire . Analysis used in research This is Confirmatory Factor Analysis against variable and tested use Structural Equation Modeling. The result of study This show there is connection positive for DES, EWOM, TS, TL and INVI. Variable destination image influential positive significant to e-word of mouth , tourist satisfaction and tourist loyalty as well as influential positive No significant to intention to visit . Then e-word of mouth influential positive No significant to tourist satisfaction and tourist loyalty . Whereas variable tourist satisfaction influential positive significant to intention to visit . Study this also explains that image good tour can influence evaluation traveler to satisfaction received so that traveler can visit return tour that .
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