THE ROLE OF ADVERTISEMENT IN TOURISM: A REVIEW OF LITERATURE AND REAL-WORLD EXAMPLES

Abstract

Tourism industry is one of the fastest-growing industries globally, contributing significantly to the economies of various countries. In this industry, advertising plays a vital role in promoting tourism services and destinations. This article presents a comprehensive review of the literature and real-world examples to examine the role of advertising in tourism. The review reveals that advertising has a significant impact on tourist behavior, perception, and decision-making. Additionally, the review highlights that advertisements must be designed with a target audience in mind, have an emotional appeal, and provide accurate and credible information about tourism products and services. The article concludes by identifying future research directions and practical implications for tourism marketers.