ANALYSING THE IMPACT OF NEW DIGITAL MARKETING STRATEGIES ON ATTRACTING TOURISTS AND IMPROVING CUSTOMER SATISFACTION IN THE HOSPITALITY INDUSTRY: REVIEW PAPER
Keywords:
Digital Marketing, Tourist Attraction, Customer SatisfactionAbstract
This study aims to analyse the impact of new digital marketing strategies on attracting tourists and improving customer satisfaction in the hospitality sector, with a focus on hotels. The results indicate that the use of social media platforms such as Instagram and Facebook, online booking platforms such as Booking.com, as well as artificial intelligence and big data analytics technologies, have significantly contributed to increased booking rates and customer satisfaction. The study also demonstrated that search engine optimization (SEO) and content marketing have a positive impact on customer experience and tourist attraction. In the Iraqi context, luxury hotels have shown an improvement in international bookings thanks to the use of digital marketing strategies, but small and medium-sized hotels still face challenges in fully adopting these tools
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